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  • Launch Day - HOKA Arahi 7

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    Launch Day - HOKA Arahi 7

    by Lionel Brahim Brodie III

    Today is Launch Day for the new HOKA Arahi 7 and we have them at our stores (Center CityUniversity CityManayunk, or Glen Mills) and online. It's been a busy week for new releases, but I'm going to check these out in person tomorrow. What about you.....when are you stopping in to pick up a pair? 




    The HOKA Arahi 7 is a highly cushioned stability trainer that is built for runners, joggers, and walkers wanting extra support during their daily training and everyday activities. I first discovered the Arahi with HOKA's 4th rendition and have been sharing miles with them ever since. And if you came here for sentimental effect, the sneaker that I wore out to our celebratory dinner after proposing to my then girlfriend and now wife was the Arahi 6. ST/ART Pack. Great colorways. I bought the Kawana too. Wore those the weekend before the proposal. HOKA is a part of the family now!


    Back to the new Arahi 7 and its patented J–Frame™ technology. HOKA has streamlined the flat knit upper for a smoothed–out aesthetic that not only looks proper, but provides an improved midfoot lockdown. The shoe's fit has been fine-tuned with a plusher tongue, and a stretchy dual gusset beneath the lace line to help mitigate tongue migration.




    The word 'proper' above means "awesome" or "cool". Origin: Oakland, California, or somewhere in the San Francisco Bay Area. I remember MC Hammer saying it all the time in the 80s and 90s. I was just engaged (no pun intended) in conversation with a friend whose boyfriend plays in the Oakland Athletics' baseball system. She primarily runs in HOKA. Yada yada yada.....and that's how 'proper' landed in this article.


    Keeping the trusted J–Frame midsole support system and impact dampening CMEVA foam, the Arahi 7 continues to give a secure and protective running experience that cradles the foot with every step. Meanwhile, HOKA's signature Early–Stage Meta–Rocker delivers a smooth ride and creates an easy forward motion through the gait cycle. Finishing the shoe off is a Durabrasion rubber outsole that adapts to various road surfaces and is placed in high–wear zones for extra weight savings without sacrificing durability. 




    I've been eagerly waiting for the 7 to release. This rain, snow, and ice mixture that we've been receiving in Philadelphia will give that aforementioned outsole a proper good test. Here, the word 'proper' means "extremely" or "very". Origin: London, England, or somewhere in the United Kingdom. I was not engaged in convo with anyone from Great Britain today. I'm just witty like that. I also watch more soccer than any other sport, with the exception of running/track and field, and am currently wearing my Manchester United scarf. We stink this year.....




    Our friends at HOKA state that both seasoned runners and those just starting will enjoy the excellent stability, comfort, and support offered by the HOKA Arahi 7. I wholeheartedly agree. The 7 will soon be a part of my "arsenal" (ok, I really didn't intend this pun, but.....), we'll clock some miles, and circle back with a review. In the meantime, stop in to pick these up, check out the rest of our HOKA assortment, schedule a gait analysis, or continue your online visit!


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