by Lionel Brahim Brodie III
Diadora, the Italian sportswear and footwear powerhouse, makes its North American roots right here in South Philadelphia. Founded in 1948, the company produces football boots (soccer cleats) and footballs (soccer balls), as well as a wide range of apparel, tennis shoes (for tennis), lifestyle footwear, and running shoes. And as you already know, Diadora is also the sponsor of our beloved Philly 10K. It truly is a Philly thing…..
Diadora’s heart and passion is centered around providing absolute attention and support to/for “The Athlete”. That’s you, me, World-Class tennis players, Boston Marathon winners, Couch-To-5Kers, Olympic hopefuls, and the person walking down the street, or to the store, or to grab a coffee.
Short and sweet today, as we know you’re gearing up for a BIG weekend. We’ll see you at the Diadora Kick Off Party today, August 25th, and tomorrow, August 26th! Pick up your race bib and race shirt, shop the limited-edition Philly 10K merch, listen to some jams, and enjoy some delicious ARS brews. Oh yeah…..the Kickoff Party isn't just for registered runners. It's a community celebration open to everyone! Yes, that means you.