By Jessica McCarthy
Join us in welcoming Kari Traa, the champion freestyle skier, three time Olympic gold medalist, and now the fastest growing sports brand in Europe to Philadelphia Runner. The Norwegian athlete brings not only her heritage to her design but also her non-stop athletic drive.
Kari found herself surrounded by a male dominant sport, because of this, there were too few brands for girls to rock in competition. Sponsors provided a lack of color and excitement in their gear portraying a masculine design. So often, she would cut logos off and replace them with her own designs.
Her designs grew so popular amongst friends and fellow athletes, Kari Traa sparked into a brand in 2002. What was once a hobby was now a business that launched internationally in 2006, and entered the US market in 2015.
Louise Shorts : The running and training shorts made perfect for tough workouts. Built with super-elastic and fast-drying material for girls who like to take care of themselves. Built with a 4” inseam, the Louise Shorts are a sport model for training on the hottest of days. They are styled with reflective details making you visible in the dark. Fashioned with a back upper zipped pocket and silicone gripped bottom hem to reduce chafing and or skin irritation.
*Awarded for test winners by iForm in 2014*
Nora Jacket : When the weather is pushing you around, a net and feathery light jacket is what is needed for protection. This windproof, fast-drying polyester material provides max comfort with its secure hand pockets, adjustable hem and high collar cropping out the cold. The reflective detail as always will keep you visible in the early AM and late PM.
Nora LS: The classic long sleeve is made for functionality of a variety of activities. The quick-drying, elastic polyester material is enhanced with flatlock seams for minimal chance of irritation. The Nora LS comes intact with a mesh panel under the arms for ventilation and aided movement. Oh and reflective details… yes please!
Nora SS: Made for optimal fit and functionality, the Nora SS is a great go-to piece all year round. Quick-drying, elastic polyester material with flatlock seams are included to increase comfortability during any type of training session. This tee is built with a one-piece mesh panel, similar to the Nora LS, to aid in ventilation and movement. It sends a friendly reminder to shine bright and work hard with your reflective details.
Louise 3/4 Tight: The soft elastic and polyester blends breath lightly and dry quickly during exercise in the Louise ¾ Tight. Through this snug and sporty fit, the adjustable waistband creates better comfort and freedom of movement. Along with many reflective details and UV protection, the ¾ tight includes silicone gripped hems around the calves for a secure fit during training.
Come into our Center City, Glen Mills or Manayunk locations to have a look at our awesome new brand and try it out! Whether you are a beginner or a pro, Kari Traa celebrates you and the progress you have made so far. We're expecting even more Kari Traa later this month so stay tuned for more colorful, happy and healthy vibes!